BRING JOY

Play isn’t just fun — it’s essential.
According to UNICEF and the LEGO Foundation, play supports emotional well-being, resilience, and brain development.

“Play is fundamental to healthy development, helping children learn problem-solving, cooperation, and self-regulation.” — UNICEF, 2021.

By swapping toys, we bring fresh excitement and smiles to families, without costing the earth (or parents' wallets).

LOOK AFTER OUR PLANET

The UK disposes of an estimated 8.5 million unwanted toys annually (British Heart Foundation, 2023).
Most plastic toys aren’t recyclable — meaning reuse is the best solution.

By swapping instead of buying new:

• We keep toys out of landfill.

• We reduce the demand for new production (and the carbon footprint that comes with it).

“The average toy has a lifespan of just 6 months in a household.” — WRAP UK, 2022.

SUPPORT COMMUNITIES

1 in 3 low-income UK families struggle to afford quality toys (Save the Children, 2021).
By offering free access to toys through our stations, families save money where it matters most — while supporting local charities when we source preloved toys.

It’s a win for families and the community.